Gift the Love of Reading

Ello listens to your child read from real books, teaches and motivates them, and transforms them into enthusiastic readers.

Backed by
Backed by
and a team of leading U.S. and European investors

3 month membership

$65

$75 Value | Save $10

12 month membership

$230

Best Value

$300 Value | Save $70

Looking to get Ello for your own child?

How Ello Works

How Ello Works

1
Grab a book from your box and open the Ello App
Grab a book from your box and open the Ello App
2
Your child reads out loud to Ello
Your child reads out loud to Ello
3
Watch Ello coach your child into a confident, capable reader
Watch Ello coach your child into a confident, capable reader

How an Ello Subscription Works

5 books, delivered monthly

Books are expertly matched to your child's reading level and interests.

Your child reads to Ello

Ello listens to your child read out loud and coaches them just like a great teacher would.

Return or keep your books

Return your books via free, prepaid shipping at the end of the month, or pay $5 for each book you keep.

Choose your reward

Every month, your child can select a prize with the points they earn reading.

Why Ello Is The Perfect Gift

Easy and convenient

Answer a few simple questions to get automatic delivery of an e-gift card that you can send directly to the recipient or print at home. The gift receiver can then sign the child up for a monthly Ello subscription and watch the child become a confident, independent reader!

Fun and educational

Ello’s revolutionary technology will have all kids asking to read more. We guarantee it.Ello uses patent-pending speech recognition and adaptive learning technology to engage with the child while they develop critical reading skills.

Loved by Parents and Kids

When a child and a book connect, magic happens. Don’t take our word for it though, check out what parents have said.
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Who We Are

We’re a tight-knit team with deep experience in K-12 education, childhood development, and technology, who came together to support parents in creating the best learning environment for their child.
Co-Founder, CEO
Tom Sayer
Co-Founder, CXO
Dr. Elizabeth Adams
Co-Founder, CTO
Catalin Moreno Voss
Advisor
Terry Winograd
Advisor
Michael Auli
Advisor
Nick Haber
Advisor
Timothy Shanahan
Software Engineer
Anish Nag
Senior Curriculum Specialist
Lauren Sittel
Lead Engineer, Backend & Ops
James Mwangi
Software Engineer
Victoria Akeyo
Head of Product
Andrew Li
Advisor
Vishwa Ranjan
Head of People & Partnerships
Jackie Neumann
Software Engineer
Alena Adushkina
QA Manager
Eli Ongaro
Lead Graphic Designer
Sergii Hohlov
Customer Support Specialist
Andrew Chun
Head of Strategic Initiatives
Zac Elder
Senior Fullstack Engineer
Brian Muthomi
Software Engineer, Unity
Phillipe Augusto
Warehouse Team Leader
Derlene Sosa
Executive Assistant
Anna Rizza Laganse
Senior Machine Learning Engineer
Joe Lou
Chief Speech Scientist
Henry Zhou
Operations Associate
Anthony DiPisa
Customer Support Specialist
Jeremi Short
Head of Operations
Apeksha Kothari
Senior Product Manager
Dina Koldeibekova
Curriculum Specialist
Megan Girdler
Curriculum Specialist
Stephanie Darling
Curriculum Specialist
Molly Richards
Technical Program Manager
Andrew Wooler
Business Operations Manager
Aashil Desai

Who We Are

We’re a tight-knit team with deep experience in K-12 education, childhood development, and technology, who came together to support parents in creating the best learning environment for their child.
Co-Founder, CEO
Tom Sayer
Co-Founder, CXO
Dr. Elizabeth Adams
Co-Founder, CTO
Catalin Moreno Voss
Advisor
Terry Winograd
Advisor
Michael Auli
Advisor
Nick Haber
Advisor
Timothy Shanahan
Software Engineer
Anish Nag
Senior Curriculum Specialist
Lauren Sittel
Lead Engineer, Backend & Ops
James Mwangi
Software Engineer
Victoria Akeyo
Head of Product
Andrew Li
Advisor
Vishwa Ranjan
Head of People & Partnerships
Jackie Neumann
Software Engineer
Alena Adushkina
QA Manager
Eli Ongaro
Lead Graphic Designer
Sergii Hohlov
Customer Support Specialist
Andrew Chun
Head of Strategic Initiatives
Zac Elder
Senior Fullstack Engineer
Brian Muthomi
Software Engineer, Unity
Phillipe Augusto
Warehouse Team Leader
Derlene Sosa
Executive Assistant
Anna Rizza Laganse
Senior Machine Learning Engineer
Joe Lou
Chief Speech Scientist
Henry Zhou
Operations Associate
Anthony DiPisa
Customer Support Specialist
Jeremi Short
Head of Operations
Apeksha Kothari
Senior Product Manager
Dina Koldeibekova
Curriculum Specialist
Megan Girdler
Curriculum Specialist
Stephanie Darling
Curriculum Specialist
Molly Richards
Technical Program Manager
Andrew Wooler

Frequently Asked Questions

How much is Ello?

There are two currently available versions of Ello.

  1. Ello with e-books: the fully digital experience is $14.99 per month.
  2. Ello with paperbacks: this is $39.99 per month.

*promotions and coupons vary so you may see a different amount.


If you're looking to start reading today without the AI coaching experience, check out our free public library with 700+ decodable e-books!

Discount access for EBT/SNAP participants?

Ello Access is our special discount program designed to support families who are part of government programs. We believe every child deserves the opportunity to become a confident reader, and Ello Access makes our digital reading experience more affordable.

Eligible customers will receive $12 off per month on the Ello Digital subscription, reducing the monthly cost from $14.99 to just $2.99.

HOW TO APPLY:

To apply for Ello Access, please follow these steps:

  1. Fill out the Ello Access form: Ello Access Form
  2. Upload proof of eligibility: You'll need to provide proof of your SNAP or EBT program participation (such as a photo of your EBT card).
  3. Review period: We will review your submission within 1 business day.
  4. Receive your discount: If approved, we'll email you a unique coupon code to get Ello at $2.99 per month (instead of the regular $14.99 per month)


You qualify if you have an EBT card, or are enrolled in programs such as Supplemental Security Income (SSI), SNAP, Medicaid, Direct Express Debit Card (DE), Temporary Assistance for Needy Families (TANF), National School Lunch Program (NSLP), Low Income Home Energy Assistance Program (LIHEAP), Women, Infants, and Children program (WIC), Tribal assistance eligibility letter (TTANF), or Puerto Rico's Nutrition Assistance Program (NAP).

What’s included in my membership?

Ello with E-books:

  • Full App access with digital coaching powered by Adaptive Learn Technology
  • Ello’s library of decodable books
  • Digital prizes for your child’s progress


Ello with paperbacks:

  • All of the above benefits of the fully digital version
  • 5 perfectly leveled books per month shipped to your home to read with the app
  • Physical prize for meeting the previous month’s in-app star goal

How many children can I add to a subscription?

You can add up to 3 reader profiles.

What age range is Ello designed for?

Right now, Ello offers books on reading levels Kindergarten to 3rd grade. We are adding more books all the time so if your child is beyond this or a pre-reader, check back for more updates! Ello is not suited for pre-readers who are not yet decoding basic words.

Generally, Ello works best for children 4–8 years of age but it depends on their reading ability. If they can read the sentence “I am a cat,” they are ready for our earliest level of books! 

How many books does my child get?

At the start, your child will have access to an initial digital library with at least 16 books. As they progress through each quest, they’ll unlock an additional 3 to 5 books tailored to their reading level.

Each quest is like a classroom lesson: they give clear instructions, independent reading materials, and practice activities. With each quest, your child unlocks more engaging content to support their reading journey.

Does Ello have a referral program?

Yes! Ello subscribers have the opportunity to refer new customers to the app in exchange for rewards.

Here’s how it works:

  • Every customer receives a unique referral link when they sign up for Ello (it can be found in “My Account” on the Ello website or in the app)
  • Share that link with friends, family, teachers, or anyone else
  • When someone signs up using your unique link, you’ll be notified by email that someone has started a free trial with Ello
  • If that person finishes their free trial and becomes an Ello subscriber, they will get their first month free, and you will get a free month off your Ello subscription
  • The credit for your free month will be applied to your next monthly payment. If you are on an annual plan, your next bill will be reduced by $14.99
  • For every new customer you refer, you receive an additional free month. There is no limit to how many free months you can earn
Other questions?
Email [email protected] or text (415) 214 8119
How does the Ello app work?

Ello helps early readers break down learning barriers by combining artificial intelligence and speech recognition technology to make Ello come to life. Ello is a revolutionary state-of-the-art interactive reading buddy who listens to your child read out loud. Ello provides support when your child needs help reading, gentle corrections when they make errors, and motivation to keep your child engaged. Appropriately leveled books will be automatically loaded into the app for you!

How does my child use Ello?

At the simplest level, Ello is just like a game they play on an iPad or other device. It’s designed to be easy for kids to use, and all they need to do is tap a book and start reading. When they get stuck on a word, they just tap it for help from Ello. As they complete quests, Ello will challenge them a little more each time, and they’ll unlock new, engaging content to keep them moving along their journey.

How does Ello keep my child engaged?

As your child reads, Ello brings the story to life, provides words of encouragement, and helps them if they get stuck so they don't get frustrated.

We use behavioral psychology and a growth mindset paradigm to keep your child encouraged, help their confidence soar, and build a love of reading. 

Ello offers a reward system as well. In this system, children collect stars and badges, leading up to a completion prize that is either delivered digitally, included in the next box, or both!

My child is reading the words wrong but Ello isn’t correcting them. What’s going on?

Since children can get easily discouraged, Ello leans on the lenient side. We recommend sitting with your child when they read and helping with some of these corrections yourself. 

Is Ello good for kids with dyslexia?

Ello’s instructional method was developed by reading specialists with backgrounds in dyslexia intervention and uses direct, explicit, and sequential phonics instruction. This is exactly what research shows works for helping children with dyslexia learn how to read. Ello is not a comprehensive curriculum or intervention model for dyslexia, it’s a great supplement and we have numerous children with dyslexia using Ello with great success.

What literacy strategies do you use to support my child?

Ello uses proven, phonics-based reading strategies to help your child decode words and develop fluency. 

What device is required for Ello?

The Ello app works on iPhones and iPads running iOS 14 and newer. For a complete list, click here. Please note that Ello does not currently work on laptops or desktop computers.

Other questions?
Email [email protected] or text (415) 214 8119
What kind of books are in the app?

Our digital library has different types of books that are based on the Science of Reading to support your child’s literacy development.

  1. Decodable books. These are books designed to help phonetic skills, encouraging independent reading, reinforcing phonics rules, and building confidence.
  2. Turn-taking books. These books turn reading into a partner activity, with Ello reading a piece then your child taking a turn. It creates a fun and interactive experience that boosts listening skills, comprehension, and vocabulary.
  3. Storytime books. All about fun! Unleash your child’s creativity by crafting their own stories. Ello will read their creations aloud, giving your kid a chance to tackle challenging words and see their progress in action.
  4. Physical books. We have a collection of physical books, including beloved classics, that are synced to the Ello app, and available for an additional fee.
Where do your books come from?

Our physical books are mostly favorite classics. We get them from publishers and you might even already own some of them.

Our e-books in the Ello app come from a special team of authors who specialize in reading education. They are created with the science of reading in mind.

What types of physical books do you send?

Every box of books has to meet three criteria:

  1. Highly engaging
  2. Just the right level for your child’s reading ability
  3. Match common age-based interests

We believe that fantastic books create enthusiastic readers and we work with reading specialists to source classic beloved books and new undiscovered gems. The best part is that we take the guesswork out of finding books that are "just right" for your child – ones that are not too easy and not too hard.

How do you determine my child's reading level?

It’s easy! We’ll ask you a short series of questions after you sign up, and use the answers to estimate your child’s reading level. As they make their way through the program, Ello will automatically adjust to match their level.

If you ever feel the books are too easy or too hard, you can update your child's reading level here.

What does it mean that a book is ‘just right’ for my child? ‍

If a child is reading on the appropriate level, they should make 1-10 mistakes per book. Any more than this and we find they get frustrated and overwhelmed. Less mistakes and we find they get bored and aren’t engaged.

By answering a few short questions, we can help determine your child’s appropriate developmental reading level. We are also happy to set the reading level to whatever they are reading at school, as determined by their teacher.

The books are too hard or too easy. How do I change the reading level for my child?

No problem! We want each child to have the best experience possible. This means making sure they are reading at the right level for their abilities. You can change your child's reading level here. If you have any trouble, feel free to text Customer Support for assistance.

When I unlock new books, will we still be able to read the old ones?

Yes! The books will stay available in the app so you can enjoy them over and over again.

Other questions?
Email [email protected] or text (415) 214 8119
What data do you collect?

If you choose to allow it, we process the audio of your child reading so that Ello can provide real-time support and motivation, and so your child can access certain features of the app, such as listening to themselves read. Separately, you can opt-in to give us access to this data so that we can improve Ello.

We also collect data of your child's progress to provide the service (for example the rewards).

Finally, we collect anonymous and aggregated usage data. See our privacy policy for full details.

What do you do with the data you collect?

It is up to you on what data we collect - it is optional. You will be asked if you would like to opt-in to data collection after downloading the app.

All data is anonymous and aggregated and used to improve the product.

Do you sell the data that you collect?

No. Never.

Do you have ads in the app?

No. Never.

How secure is the data you collect?

It's very secure. We use industry-leading encryption and security.

Other questions?
Email [email protected] or text (415) 214 8119
When does the box ship?

In most cases, your first Ello box will ship the business day after your order or monthly renewal. Occasionally, we may have some questions about your child’s reading level or your shipping address. If that is the case, we will reach out by email. We will also send an email confirmation with a tracking link so you can watch the shipment of your box. Once sent, you should receive your box within 2-8 business days via USPS Media Mail.

Other questions?
Email [email protected] or text (415) 214 8119